Thursday, July 22, 2010

Get Your Head in the Game

I'm going to tread a thin and dangerous line here. On the one hand, I don't want to offend any of our customers, but on the other hand, I want to help all customers pass their exams. Here's the issue: WAY too many Series 65 and 66 candidates are trying to pass their exams without making a full commitment to the process. They don't like or understand the process and, therefore, want to pay as little attention to it as possible. How else to explain all the emails we get over the absolutely simple Pass the 65/66 ExamCram Online Test Prep? "I never got my username and password!!!" we see at least twice a week. "I never got my CDs for the ExamCram stuff!!!" we see just about as often.
Okay, first, we've plastered all kinds of warnings that there ARE no CDs, that you choose YOUR OWN USERNAME and PASSWORD, and that if you don't see the automatic email, check your spam folder. Still, some customers swear they were "never told" about any of this.
Poppycock. They never opened their eyes is what happened. Guess how many times the computer servers have failed to send out the automatic email with the installation link?
Zero. They're computer servers; they do exactly as their told, no more and no less.
We have made the ordering process as simple as possible, and setting up the ExamCram Online Test Prep is as easy as paying attention, choosing your own username and password, and voila--you're ready to go.
So, if the process is so easy, how come some customers are still confused?
Because their head is not in the game. They're, apparently, still in the feeling-sorry-for-myself phase of the process and, therefore, pay as little attention as possible. That's exactly what the regulators are hoping. Like an oversized defensive line, the regulators are hoping you try to break through the line going half-speed. That way they can crush you and get one or two more rounds of testing fees out of you.
Is it fair that you have to take the Series 65/66? Don't know; don't care. You either want to pass the test and, therefore, put maximum effort into it. Or, you need to look at a career change. It's bad enough that we see every single day orders from people who, allegedly live in Chicago, Idaho, Dallas, Tennessee, and Anchorage, Alabama. Uhm . . . you will be entering all kinds of important information on your clients into computer systems once you get licensed. If you can't get your own state and credit card number on the order right . . . well, again, your head is not in the game.
We don't offer support groups or personal therapy. If you don't think you should have to take the test, don't. But if you want to pass it, we have provided everything you need. Unfortunately, all we can do is provide the material. We can't open it, activate it, or study it for you.
Are you interested in passing the test, for real? Good. Let's get our heads in the game, then, before we step onto the playing field.

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